Media products that sell
Concept. Bundle. Price. Launch
A great media product is more than a content catalogue or a technical platform. It's a commercial proposition — priced right, packaged well, sold effectively and built to grow. Jernej has launched, scaled and repositioned media products across the CEE region for over two decades.
What we work on
Product strategy & design
Defining what the product is, who it's for, what it includes and how it fits into the broader portfolio — with commercial viability at the centre.
Pricing & packaging
Building pricing models and package structures that maximize revenue, reduce churn and make sense to the customer.
Go-to-market strategy
Planning and executing market launches — for new services, new markets or repositioned existing products.
Sales to operators & telcos
Supporting content owners and platforms in selling to cable operators and telcos — from pitch to contract.
Bundling & telco product integration
Designing attractive bundled offers that combine TV, broadband, mobile and digital services into coherent, competitive products.
Co-branding & partnerships
Identifying and structuring partnerships that add value to the product — from streaming integrations to brand collaborations like Wolt.
Streaming service launches
End-to-end support for launching streaming products — content, platform, commercial model, operator relationships and marketing.
Built from real commercial experience
Jernej spearheaded the launch of Netflix on the A1 platform — making A1 the only provider in Slovenia to offer it. He has led music streaming launches, designed and implemented bundled telco product strategies, and grown an IPTV subscriber base from 1,300 to almost 100,000. Every recommendation he makes is grounded in having done it — including the parts that didn't go to plan
This is for you if...
Streaming platforms or content owners entering or expanding in CEE
Telcos and cable operators looking to strengthen or reposition their media offer
Investors assessing the commercial viability of a media product or platform
Media businesses that have the product but need help making it commercially successful